Color is an often-overlooked factor in the design process, pushed aside in favor of typography, layout and imagery. But the truth is that color has a powerful psychological effect, which influences how they choose to buy something, whether they continue browsing your site, and how they respond to your brand. But it can also be one of the most difficult elements to get right. Fortunately, there are many helpful tools to get the creative juices flowing and finding the perfect color scheme for your site.
Color theory helps create an easy way to understand how colors work together, or not. The color wheel, based on the three primary colors red, yellow and blue, was created to show how colors relate to one another. Based on a twelve-part color wheel including all the hues, a designer can start to create the perfect palette.