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Website development plays as a fuel into conversion rates. We all are familiar when we take a step back from a store or a shop it means we didn’t like the service or the place is too messy to visit for shopping, so as same it happens in digital platforms, where users opens a website of a company and users may face poor experience and too much load times in opening of website, which significantly losses opportunity for business. So, let’s just get into depth and know some key aspects of errors in website development and how we could fix them through just putting small efforts to maintain.
Top 7 Website Development Errors: That destroys your business
Are you aware that it takes less than 15 seconds to close the website because of poor navigation, slower loading speed, improper heading structure and more. Let’s know some top errors in website development, that losses business profit and can be banned by google due to lower traffic views on websites.
1. Poor loading speed
Users before purchasing any product or service first they Google it and they scroll their website, if the website takes more load time to open, in less than seconds users may close the website window and scroll to another website, which significantly means the website is losing their business opportunities.
How to fix it?
To resolve this problem, start testing your website speed by using platforms such as GooglePageSpeed, GTmetrix and Pingdom. These platforms will let you know the performance score and highlight the issues such as large image files, large video storage and offering suggestions for improvements.
2. Poor Navigation
Poor navigation means a poorly designed system, like a website, makes it difficult to find information, which frustrates the users and they close the website without any second span of time. This can happen due to unclear menus, tabs, and so on. These issues can result in lost conversion rates and destroy the brand reputation.
How to fix it?
You can simply fix it by limiting the 5-6 tabs on a website page, creating a search bar tab, craft touch friendly menus for mobile users, and organize related content in clearly defined hierarchies.
3. Website not optimized for mobile users
There are more mobile users than desktop users, as google also scroll and push towards ranking those websites which are mobile friendly.
How to fix it?
You can simply test your website on GooglePlay Speed insights to identify specific issues that need attention. Make sure your website fits into all screen sizes, craft user-friendly design interfaces so that users feel ease to use, prioritize most important information for mobile users, and also mobile users often face slow internet connection speed, so ensure to render-blocking resources and create images that take low storage.
4. Lack of CTAs?
Call to action plays an essential role in guiding users to perform a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. Missing CTAs can confuse users and they may not make any purchase from your website.
How to fix it?
You should be well communicative and engaging such as, “ready to build your app with expertise guidance”?CTA’s like these can be impactful for users to at least connect with you.
You can also use contrasting colours from your brand colour palette for buttons that stand out from your page designs.
5. Ignoring SEO in your web design
Ignoring SEO (Search Engine Optimization) can be the worst thing you can ever do to your website, as SEO plays an essential part by increasing its visibility in search engine results, leading to more organic traffic and a higher chance of conversion rates.
How to implement it?
Integrating SEO during the web-development process is key as opposed to giving it last priority.
In actuality, proper SEO implementation will help your website with organic traffic. They will finish at a higher position on Google’s Search Engine Results page, whereas those ranked higher are usually considered most trustworthy by users. Constant exposure to search results will build recognition and familiarity with your brand, and there are countable reasons why you should consider SEO in your website.
6. Images and Videos impact negatively on your website?
Large, unoptimized images and videos files are primarily the cause of slow loading websites, which users find frustrating. If your website contains large storage for images and videos this means your website takes more than 10 seconds to open, which might pressurize users to close your website and can decrease in conversion rates.
How to fix it?
You can compress all images with Squoosh, or TinyPNG to reduce images file sizes by 60-80% without visible quality loss, and use platforms like Youtube rather than hosting videos directly on your server.
7. Ignoring Heading tags?
Improper heading design structure harms both user experience and SEO. Correctly heading tags provide a crucial hierarchical structure that aids both users and search engine crawlers in comprehending the page’s main topics and subtopics.
How to fix it?
You can simply use one H1 tags for defining your content as a heading which includes primary keywords, divide your content into major sections using H2 tags, subdivide sections using H3 tags that expand on specific aspects of the parent H2 topic and keep proper nesting don’t just jump to H2 to H4.
Conclusion
A greater impact can be made when common website development errors are avoided, given that Google crawls the sites that are performing well and efficiently without any fault on the user’s end. Taking care of possible hindrances like poor navigation, long loading times, weak security or lack of mobile optimization, businesses can make sure that the website performs the way it is supposed to and according to what users expect. The challenge is in keeping those issues at bay with regular updates and testing and staying in sync with modern updates, so to speak.These things would ensurely bring more organic traffic to your website, more conversion rates and give an impactful impression in the minds of users about your brands. A well-built website isn’t just a digital presence, it’s a powerful tool for growth, credibility, and long-term success.
Editorial Staff at Djdesignerlab is a team of Guest Authors managed by Dibakar Jana.
