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Google Search Console is a free facility offered by Google that assists website owners in keeping track of, maintaining, and troubleshooting the visibility of their website in Google Search results. The inclusion of your website in Google Search results does not require you to register for Search Console, although doing so might help you better understand and modify Google’s perception of your website. 

How to Setup Google Search Console: Step by Step
Photo by Myriam Jessier on Unsplash

Google Search Console offers a number of data that may be used to evaluate how well your website is doing in Google searches. You can see the precise phrases that direct Google organic traffic to your site and affect your ranks in Google searches. You can receive notice when Google manually penalizes or finds security vulnerabilities in your website by registering it with the Google search panel.  

The following actions are supported by tools and reports from Google Search Console: 

  1. Make sure Google can reach and crawl your website. 
  2. Correct indexing issues and ask that newly added or modified information be re-indexed. 
  3. Review your site’s Google Search visitors statistics, including how frequently your site ranks in Google Search, which keywords bring up your site, how frequently users click through to your site as a result of such inquiries, and more. 
  4. Be notified when Google runs into indexing, malware, or other problems with your website. 
  5. Display the websites that link to your webpage. 
  6. Address problems with AMP, mobile accessibility, and additional Search options. 

Who must undertake the Search Console

Owners of businesses: 

Even if you don’t use Google Search Console personally, you should be conscious of it, learn the fundamentals of optimizing your website for search engines, and be mindful of the choices that Google Search offers. 

Search engine optimization experts or marketers: 

As someone who has expertise in net marketing, Search Console will assist you in keeping track of the visitors to your website, improving your position on Google, and deciding how to have your website displayed at the top. In collaboration with the other Google tools, you may utilize the data in Search Console to guide choices for the website and conduct in-depth marketing analysis. 

Site managers: 

You are concerned with the smooth functioning of your website as a site operator. You are authorized to serve the server faults, site load issues, and security problems like fraud and hacking. These can be easily monitored and, in some circumstances, fixed using Search Console. Also, you may utilize it to make sure that any site services or modifications you do have minimal impact on search efficiency. 

Web developers: 

If you’re the one writing the markup and/or coding for your website, Search Console can help you keep an eye on and fix typical markup problems like those in structured information. 

Now let us see how to set up google search console step by step – 

This is your beginning point guide for increasing the visibility of your website on Google Search; you must comprehend SEO and Search Console. Although you don’t have to be an expert coder, you should still be aware of how your website is set up and ready to make adjustments. Also, the search results can be substantially improved with a little effort. 

  1. Create a Google account if you don’t already have one.   
  2. Launch Search Console, add your site, and confirm that you are the owner. Because Search Console displays data about your domain that only site owners should view and gives you the ability to implement adjustments that could influence how your site appears on Google Search. You’ll need to provide evidence that you have ownership of your website. You must add a domain property to the search console to accomplish this. You can build a property that just applies to a particular branch or one that covers the entire domain. You can request another property owner to give you entry to the property if you are unable to provide ownership documentation. The next step is to generate an XML sitemap and submit it to Google when your website has been confirmed.   
  3. Know how to get the most out of assistance- There are numerous ways to obtain “help documents” inside the product.  You can access the integrated help page by using the help symbol at the top of the page, dragging it around the page, opening it in a new browser tab, searching directly within help, or looking for “learn more” options in the product for assistance with a particular portion. The search email forum is located in the support center.  
  4. Many users just need to quickly check their websites once a month unless they receive a notification that a problem has been discovered. If this happens, you may receive an email. You can monitor your site’s performance in Google Search by checking your search console dashboard on a monthly basis. The overview page is the quickest way to get a rapid health check on your webpage. You should also check your search console whenever you make significant site changes, such as those to the site’s content, properties, domain name, or removal of a page from search results.    
  5. Get to know about Google Search’s fundamentals. To comprehend the reports and statistics, you’ll need to know that Google doesn’t charge for website crawling. Recognize the Crawling, Indexing, and Serving phases of the Google search process.  
  6. Recognize key search terms such as “crawl,” “property,” “click,” “fetch,” “index,” “Googlebot,” “canonical,” “verify ownership,” and “ronots.txt.” and then locate them fix them, additionally look for any human activities or security flaws.  
  7. Examine the dashboard for the property, the website’s performance on Google, whether your site has been hacked, any violations of Google policies, etc.  
  8. Evaluate your Google Search effectiveness before and after a Google change, identify pages with a low click-through rate, and improve them. You can also rank by more keywords and improve your Google exposure. Some keywords are highly frequent, and using them will allow it to show your website on search results, such as escape room, birthday party, tech, vacation, and so on. To create traffic, choose the appropriate keyword. 

Conclusion – 

Every website owner should use the Google search panel. It is a fantastic way to learn what information Google has about your website, examine how well it performs in Google Search, and use that information to boost your SEO and get lots of traffic on your website. The Google Search Console is useful for improving the position of your website, learning about its position, and increasing search efficiency.