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Augmented Reality in eCommerce is the next big thing for businesses to look upon. It has already started becoming the most adapted trend in the short term. Soon, it will become a mandatory feature in the eCommerce industry. This emerging technology brings a lot of unique features to the eCommerce shopping experience. It drives the eCommerce industry to a new horizon and strives to provide a better customer experience to online shoppers.
In a survey conducted by Google, 66% of the people showed interest in using Augmented Reality for shopping.
According to the report statista, the AR market value was 3.5 billion USD in 2017, and it will be estimated to increase by 198 billion USD in 2025.
This article will help you get detailed insights into how this technology will improve the overall shopping experience.:
What is Augmented Reality?
Now that you’re already aware of the popularity of this technology, let’s find out what exactly AR is?
Augmented Reality is a technology that refers to enhancing the perception of the real-world environment. It uses computer-generated perpetual information to make this possible. This can be rightly done with the help of multiple sensory modalities such as visual, auditory, etc.
In simple words, a technology that superimposes a computer-generated image on a user’s view of the real world and thus provides a composite view.
This technology enhances real-world perception by coupling it with the virtual world to produce a lively experience. It is an innovative and interactive experience for the eCommerce stores.
Benefits of AR in eCommerce
AR has spiked customers’ interests. It is an impactful technology that has enhanced the participation level of customers in online shopping. eCommerce stores have continuously upgraded themselves since their inception, but they lack real in-store experience.
Here, we will list various benefits of the technology.
Enhanced Customer Engagement
Experiential marketing is one of the most successful ways to drive sales. It is a form that enhances customers’ engagement with the product and brand. With AR, the customers can get a lively feel of their products. This technology will let customers interact with the product just the way it is done in the real world. It brings in live 3D interactive models to help customers in making better decisions.
The store with AR implemented to it will experience increased average time spent by users on the product page. Thus, improved customer engagement will lead to increased sales and better conversions.
Interactive Product Experience
Before AR, the product experience was one of the significant drawbacks in the eCommerce industry. With online shopping, customers can’t touch the product and get a complete understanding. But with AR revolutionizing the eCommerce industry, store owners can bridge this gap. The interactive product experience through 3D visualizations, virtual try-on, and product demos help.
AR helps store owners deliver a lively product experience by coupling the real world with the virtual one. Thus, helping the customers make better purchasing decisions.
Personalized Shopping
With the advancements occurring in the entire technology industry, personalization should be the primary focus. Personalized experience drives conversion, and with AR, the personalization is taken to the next level.
In 2022, it’s estimated that 1.1 billion people will use AR on their phones alone. Hence, it is challenging for brands to accurately represent the real world in a realistic small screen format. When you start with Augmented Reality mobile App Development, you will always need that unique factor that makes it interactive and personalized for other people.
The retailers that understand the value of AR and implement it shall make the most out of it. A compelling user experience is a result of well-utilized Augmented Reality.
Reduced Return Rates
High return rates are one of the most common problems for online store owners. Returns occur for various reasons such as poor quality products, not the right description of the product, size issues, etc. AR can fill this gap rightly by helping customers make informed purchasing decisions. Customers already choose the correct product with the help of real-world and interactive experiences. The implementation of AR in eCommerce can definitely reduce the return rates as customers can choose the right product as per the requirements.
Boost Conversion Rates
One of the biggest amazing advantages of this amazing technology. Customers are more likely to convert when they get a better experience while looking for the purchased product.
AR lets the store owners offer an immersive product experience leading to improved conversion rates.
Who Uses It?
Well, you might be thinking if it is such amazing technology, brands would have already started using it. Yes, a majority of leading brands from various industries have already implemented AR. To count a few, these are the brands overcoming the challenges with the help of AR;
- Lenskart
- IKEA
- Lakme
- Nike
Conclusion
AR is a new and exciting way to explore new ways of online shopping. It has transformed retail stores and revolutionized the online shopping experience. If you want to get started with Augmented Reality Mobile App Development, you can always choose AR App Development Services with a good portfolio that helps you develop the app for your business.
Maulik Shah is the CEO of a leading AR app development company BiztechCS from India. He likes to explore beyond his comfort zone and when it comes to writing, his aim is to help businesses understand how they can go a long way with the help of technology. When he is not working, you can find him indulged in reading books and sometimes exploring the wonders of nature!
