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Augmented reality is rapidly expanding and on the verge of exploding. This trend has helped to drive up demand for AR app development. Many mobile app development companies are incorporating augmented and virtual reality into the development of mobile applications.
Mobile app development is skyrocketing, and it will not stop soon. According to Statista, 6.56 billion users will have smartphones by the end of 2022, so the Android app development firm anticipates benefiting from this technology.
The ways of conducting business changed with Augmented reality(AR) application development. It has streamlined the process of creating trustworthy IT goods and empowered clients to test things with improved innovation, particularly in the eCommerce, healthcare, education, gaming, and business sectors.
Hundreds of organizations in the healthcare sector, manufacturing factories, fashion market, gaming apps, and entertainment are heavily utilizing AR.
This blog discusses AR apps, how AR is expanding the area of mobile application development, and how AR Apps are altering the way business is done today. Before jumping into the topic, let’s sneak a peek at augmented reality.
Augmented Reality
The term “augmented reality” refers to an artificial environment created utilizing technology to combine the user’s physical environment with digital elements, sound, or other sensors.
Pokémon Go, an app developed by Niantic and released in 2016 for Android and iOS smartphones, is the prime illustration of an augmented reality application. This app uses the device’s GPS to identify, capture, and engage in combat with the digital characters known as Pokémon that appear in the user’s actual environment.
Here are some other examples of apps using augmented reality.
- Snapchat
- Flirtar
- Quiver
- Zombie Go
- Ingress
AR Boosting App Development Scope
AR has the potential to transform apps that deal with user data, daily tasks, complex activities, training sessions, and inventory. Let’s look at how AR mobile apps are changing companies and consumer experiences. You can develop them by using top-rated programming languages as well.
Location-Based AR Application
Location-based AR apps use location data on cell phones to deliver information about a specific place. It physically allows a user to engage with the world through an augmented overlay. The user’s location is easy to track using this technology.
With the support of other technologies and displays, AR technology can discover suitable content based on location. For example, an augmented reality travel app can direct you to nearby fascinating landmarks, restaurants, and so on based on your position in a city.
Customized Social Media App
Snapchat & Instagram are the most popular augmented reality apps. As users invest more time on their smartphones looking for intriguing apps, application developers may create a one-of-a-kind social media app employing AR technology to ensure user engagement and app success.
However, if you want to delete your Snapchat account permanently, you won’t be able to enjoy the upcoming features.
Adding Innovative Learning Experience
AR technology will surely improve the education sector. Bringing real-life surroundings and context within the digital learning interface has become easier than ever with AR-based eLearning apps.
AR apps can enhance the creativity and effectiveness of online education or e-learning. While connecting with their pupils, tutors can employ virtual visuals or movements in real time. This educational innovation has the potential to change the way people learn.
Some examples of Elearning platforms using augmented reality are as follows.
- JigSpace
- CoSpaces Edu
- ZooBurst
- Quiver
Progressing In-Store Shopping Experience
Augmented reality smartphone applications may imitate items in actual size in digital trial rooms, providing buyers with a virtual in-store visit. AR mobile apps in the retail sector can allow consumers to try on garments utilizing virtual fitting rooms, reducing time and effort. Augmented reality software can also enable retailers to display more inventory than they can handle.
Some examples of retails using augmented reality are as follows.
- IKEA
- L’Oreal
- Converse
- Burberry
Boosting Real Estate
The real estate sector makes the most of augmented reality commercial applications. As real estate apps gain popularity, more individuals are turning to the internet to buy or sell a home. Augmented reality software has a lot to offer the real estate sector.
Realtors & real estate brokers are utilizing AR apps to advertise the property’s perks. Customers can receive a view of the house through augmented reality without visiting it. It allows them to precisely filter properties and determines which ones to see. As a result, both clients and real estate brokers save a significant amount of time.
Improving the Online Shopping Experience
Augmented Reality apps are highly effective in online shopping. There is a minimum distinction between in-person and online shopping, thanks to the AR-based shopping experience.
Customers typically check for demo clips or videos of unboxing things before deciding to purchase the same product. Companies and brands may use augmented reality smartphone applications to provide product visualization and configuration in the real world. It will assist them in reducing the likelihood of doubt and abandoned shopping carts.
Enhancing Brand Awareness
The creative use of an AR app will inevitably boost the company’s visibility and enhance brand awareness. AR technology is assisting businesses in increasing brand recognition. A corporation may get an advantage over its competition by using AR apps to attract more clients.
As it helps to attract new clients and maintain existing ones, the augmented reality application stands out as the main driver behind mobile app marketing.
Futuristic Scope On Augmented Reality
Buyers are more interested than ever before in using augmented reality applications. Organizations are using heightened reality for generating innovation—AR assists mobile app development businesses, corporations, and organizations in taking client experience to unheard-of heights.
AR is the finest invention that will provide tablets and smartphones with expanded use in the future. Apple and Google have effectively established a good position in this sector and are reaping the benefits of AR.
Furthermore, customers anticipate that more businesses will provide outstanding AR applications. If you have some fantastic application ideas, now is the time to start AR app development to attract more clients and, in the long run, to profit.
Taimoor is a Content Writer working at Clustox. He is HubSpot Content Marketing certified. He is enthusiastic about learning and educating about technology. He loves hiking. His hobbies include books and novels reading.
