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Small businesses must utilize a range of resources to boost their profile and attract customers.

Your website is one of the most valuable tools in this arsenal, and if you want to get the most out of it, you should focus on achieving the highest conversion rate possible. Conversion, of course, refers to the portion of visitors who actually follow through with a sale. The higher your conversion percentage, the better your sales are. How exactly does a small business create a website that will maximize conversion, though? The concept is simple, but the solution might seem a little daunting.
There are a few easy strategies you can apply, though, to make your online conversions natural, simple and effective. Striking a balance between aggression and consistency might be tricky when it comes to encouraging conversion, but the following four tips are some great ways to get started improving conversion with small business website design.


Include an Online Marketplace

Many small businesses overlook the potential sales that could be gained from including an online marketplace on their website. If you have a brick and mortar store, or if you primarily provide services rather than products, you might think that this is unnecessary. On the other hand, encouraging people to make purchases online creates a new clientele entirely and may encourage people to reach out and become repeat customers, too. You can utilize existent platforms such as eBay or Google, or you can also integrate a fully-contained market and shopping cart into your website for customers to use.

Offer an Incentive

Your business’ website should not simply function to share information with prospective clients. It should also encourage those visitors to follow through and make a purchase. When somebody has taken the time to visit your website and research your company, it is a great idea to incentivize conversion by rewarding this. Including online coupon codes and other deals on your site can make visitors feel positive towards your business and also motivate them to take the next step and close a sale. Customers appreciate a bargain, and you will appreciate the boost in conversion that is sure to follow.

Blog and Update Frequently

Blogs are yet another asset that is underutilized by many small business websites. It is true, though, that updating your website frequently with engaging content is another great tool to boost conversion. This can improve your placement in search results related to your business, and it can also attract customers to continue visiting your site—and making purchases, too. Creating effective content is one of the most important aspects of small business website design, and it is also integral to improving conversion, so do not overlook this aspect of your website’s features.

Focus on Your Call to Action

It may seem obvious, but sometimes it is still overlooked—your website should include a call to action that encourages visitors to engage with you, take advantage of a deal or otherwise take the next step towards closing a sale. You want your call to action to be engaging and friendly yet confident, too. Work on striking this balance and crafting several phrases to include throughout your site that serve this purpose. Visitors should always be reminded of why your business is the best and what they can do to take advantage of the value you offer.

These tips can help you get your conversion rates to previously unseen figures. Do not invest in a great website and neglect to focus on its ultimate purpose: boosting sales. Your small business’ website is likely its greatest asset, so apply these tips to take the potential to new heights and reach more customers than ever before.