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There are several companies offering the same products/services from their sites,
but still some companies earn huge revenue due to their business presentation. Instead of boring HTML landing page, they insert a dynamic intro to offer a synopsis of their business and increase customer interaction.
A Flash intro works as a curtain raiser for online businesses and creates curiosity in the viewers’ mind. However, creating a fast loading, search engine optimized Flash intro design is a challenging task. If you have never designed it before, then here is what you should do.
Skip Button Is Essential
Watching the same animation effects again and again can be tiresome for regular visitors. Therefore, give a “skip” button to help viewers enter the main site immediately without wasting their time. This button is also beneficial for slow internet connection users as it saves their bandwidth.
Insert HTML Links
This is an important strategy from both SEO and usability perspective. If you want to use it as a menu, don’t forget to embed the HTML links of sub pages to help users and search engines scan your website quickly.
Keep It Lightweight
Google gives high importance to a website’s loading time to decide its rank on SERPs. If your site takes too much time to load, viewers will also get annoyed and go to your competitor sites. In case the intro becomes heavy; add some loading effects to keep users busy.
Give Audio Control Options
You can easily gain customers’ attention and convey the promotional message by adding audio clips to your design. However, audio effects should not disturb viewers or hamper the usability. Give a “mute” and volume controller button in the intro, so that users can manage the audio effects effortlessly.
Insert Keywords
Make sure that the site content contains all the necessary keywords. Flash creates an obstruction in the indexing process, but when you insert keywords in the web content, search engines can evaluate your site properly.
A dynamic intro enhances the visual appeal of a website and welcomes first time visitors properly. It helps you disseminate information about your business and encourage users to spend more time at your site.
