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Is your WooCommerce checkout page too jarring and overwhelming? If yes, then this checkout page needs personalization and customization.
Outdated, unintuitive, inconsistent, and cluttered checkout pages are the prominent barriers to offering a personalized checkout experience. These issues remain persistent for WooCommerce sites that stay loyal to the traditional settings.
To personalize the checkout page by dodging these traditional setups is possible through:
- A checkout page builder
- Manual coding
- A checkout field editor plugin
The choices vary depending on the complexity you want, and the least complex and easy to implement is a plugin.
Our concern in this blog is not the process, but we will explore the strategies that one can use to ensure the checkout pages are more personalized and user-centric. So, keep reading this blog.
6 Strategies to Personalize Checkout Page In WooCommerce
The strategies you can implement for a personalized WooCommerce checkout page are listed below:
- Easy To Understand Checkout Process
A complex and complicated checkout process is a nightmare for your customers and these processes become the primary reason for them leaving your website. The rule of thumb is to simplify things for the users if you want to offer a personalized experience. Keep your checkout process so simple and easy to interpret for the users.
2. Add Product Suggestions and Recommendations
Personalization is all about catering to your web user’s needs, requirements, and tastes in the products you sell. By analyzing their buying behaviors and their interaction with the products on your website, recommend products similar to their interests. Before the user checks out, make sure to give these recommendations. This not only personalized the buying experience for the users but also helps you to upsell and cross-sell.
3. Offer Discounts On The Checkout
Personalization is achieved at a certain cost, but it comes with a trove for your web users to get their hands on. Making the user checkout without offering them any discount will leave fewer chances for them to shop from you again. Offering discounts to your customers at the checkout based on their cart total, for their loyalty, or as a token of appreciation, you personalize the process for them.
4. Include Customer Preferred Payment Options
Payment options on the checkout page have a lot to do with the user experience and cart abandonments. If you want to personalize the checkout page for web users, then how could you not think of the user’s preferred payment methods? The checkout page is said to be completely personalized if all the payment options or if the popular and most used payment options are incorporated.
5. Checkout Processes Consuming Less Time
The more the user is struggling to complete the checkout process, the less personalized the experience feels, which can lead to frustration and an increased likelihood of cart abandonment.
6. Add a Thank You Note
To personalize even more, adding a thank-you note to the checkout will hurt no one. This thank-you note will make the customers feel valued and prioritized. Imprinting a positive brand image on your customers should be the most significant thing you should be worrying about. Thanking your customers for taking time out to buy from you will improve their shopping experiences. You can personalize these notes by including the individual customer name, which will look more realistic.
Wrapping Up!
If your WooCommerce users are returning disappointed, there is a probability of them not coming back to your site. You do not want to lose these users, who could potentially become your loyal customers. This is where leaving an impactful impression on these users becomes mandatory.
You can offer a personalized shopping experience to your customers by personalizing the checkout process and page. Keep the previous strategies in consideration when personalizing so that you get your desired outcomes. Get things more simplified by opting for a WooCommerce plugin for customizing checkout.
Frequently Asked Questions!
Why personalize the checkout page?
If you want your customers to stay loyal, improve your website traffic, and increase sales, then personalization of the checkout page is mandatory.
How to customize the checkout page?
If you want to customize the checkout page more conveniently, then using a plugin is the best idea. However, there are hard ways as well, which demand you to get your hands on coding.
Do customized and non-customized checkout pages offer the same benefits?
Of course not. An optimized checkout page has more potential to improve your online store in many ways, be it the traffic or sales, compared to an unoptimized checkout page.
Editorial Staff at Djdesignerlab is a team of Guest Authors managed by Dibakar Jana.
