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Whenever you see an advertisement about a product, the first thing that catches your attention is the brand’s logo.
If the logo design is striking and relevant to the essence of the business, it creates a lasting impression on the mind.
Let’s us examine 10 great logos and see what makes them so great.
1. Amazon
Amazon is an e-commerce giant and its website gets millions of hits every day. The logo owes its fame to the simplicity of its design.
You see a yellow colored arrow that starts from letter A and extends to Z. It brilliantly conveys a message – you will find any merchandize from A to Z on the Amazon online store very much like the rich biodiversity of the Amazon forest. This is a good example of analogy used in logo design.
The arrow also represents a smile and in a way suggests the shopping experience on the website.
2. Sony Vaio
This logo is a fine example of hidden meaning.
VAIO is an acronym for Video Audio Intelligent Organizer and if you know a little about computers, you will be able to understand how nicely the acronym has been depicted graphically in the logo.
The logo starts with a waveform on the left side, which symbolizes analog technology while the right side is made of 1 and 0 -both digits are used in binary computing. So the logo is a combination of analog and digital; maybe easier for computer geeks to make out but the simplicity in design makes it memorable for everybody.
3. London Symphony Orchestra
The eye-catching, curvaceous logo of the London Symphony Orchestra is a fine example of how a harmonious blend of design and strong conceptual representation of business essence can personify the logo.
The alphabets “L”, “S” and “O” of the name London Symphony Orchestra make up the acronym for the name of the company. All the letters in the logo blend together and imitate the movement of the “baton of the Conductor’’ during an orchestra. This makes the logo so special.
4. Coca-Cola
Coca-Cola has an effective logo that has endured the ravages of time and still attracts millions of people because of its simplicity.
This logo is a perfect example of timeless logo design. It has barely changed from its 1887 version- the year when Coca-Cola was born.
5. Baskin-Robbins
Baskin-Robbins offers a consistent branding message in the logo to its customers right from 1953 to the present. Concentrate on the logo and you will easily make out number 31 in pink colour that otherwise look like a B and a R- the intial letters of the name Baskin Robins.
Curious about the significance of the number 31 in the logo?
There are 31 days in a month and the number 31 in the logo says that Baskin-Robbins has 31 new flavors every day for you. Doesn’t that sound yummy?
6. FedEx
If you carefully look at the Fedex logo, you will see the tail of the arrow in the shape of letter ‘x’ that joins with the head in form of letter ‘e’. The arrow represents speed, precision and forward movement. All the three are core values of Fedex and reflect well in the logo.
7. Puma
The Puma logo has a cougar or mountain lion, which is a fine example of adaptability, power and agility. The leaping Puma symbolizes overcoming obstacles; an expert hunter, the Puma, can leap up to 20 feet with agility and is used in this logo to characterize the brand’s power and reliability in terms of endurance and performance.
Since its inception, in 1948, the logo has undergone minor changes and this testifies that the brand has stood the test of time.
The Puma logo is multifunctional because the size, color and background can be changed according to the purpose without disturbing the essence of the brand.
8. Nike
The Nike logo is one of the most popular logos in history. The simple fluid Swoosh logo on the extreme right symbolizes the wing of the Greek Goddess of Victory, Nike, who according to Greek folklore inspired Greek warriors to victory. The word “swoosh” used here refers to the fiber used in the shoes.
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and gallant in battles. Nike shoes continue to do that on the sportsfield, inspiring atheletes to perform to the best of their ability. That is what the logo says.
9. Shell
The Shell gas station brand logo was born in 1900 as a literal inked clamshell drawing. It evolved gradually into a smooth red and yellow colored shell which is so distinctive that the company- Shell does not even write its name on the logo. The company used bright red and yellow colors in the logo to show its bonding with the state of California, which incidentally has strong Spanish connections.
10. BMW
Most of us know BMW cars for their speed and agility. However, if you take a good look at the brand’s trademark blue-white logo you will realize it is made up of white blades of the aircraft propellor that are cutting through the blue skies.
The logo was born is 1923 and has retained its originality to a great extent other than minor changes to its fonts and colors.
Conclusion
A logo is not a mere design or graphical represention but but a brand impression that bonds with people and positively influences their buying decisions. These 10 great logo examples will show you why brands like Puma, Nike, Shell, Baskin Robbins, Coca-Cola,etc have been thriving for years.
Editorial Staff at Djdesignerlab is a team of Guest Authors managed by Dibakar Jana.
