Creating a logo shouldn’t be an easy task. It can be the most important piece of the puzzle next to your actual product. A logo becomes the face of what you do, your branding mark and it should take time and be well thought out. Even if your logo ends up just being just text there are many elements to consider like font, weight, size, spacing, shading, etc. Without a sensible logo it becomes harder to further brand yourself due to restrictions of things like pens, sunglasses, koozies and other promotional products.
Before you begin, it may be useful to read Jacob Cass’s piece on 5 Useful Logo Design Tips.
