Designing a logo is one of the most challenging tasks for designers.
Designing a logo is one of the most challenging tasks for designers. Due to a necessity of packing an entire idea or story into something so small, it is indeed one of the toughest designing jobs out there.
While there are a number of factors that goes behind designing a logo, recognizability/recall and ability to convey the message tops among all factors. As far as tools are concerned, Illustrator and Photoshop are commonly used to create logos. However, if you really have the smarts you can employ any basic tool to get your job done.
Before designing, one of the major prerequisites is to research and understand the entity, or the product you are making the logo on. Creativity is a consolidated process that involves information, logic and individual attitude to happen. Hence, the more you know about the entity, more you can think and come up with numerous creative options.
To create a logo
Know about basic shapes and proportions
Designing a logo is a lot of about using basic shapes intelligently. Circles and lines find the most widespread application here. If you look at Twitter’s new logo, it looks well-balanced. The curvature of the wings, body, and that of the head are in proportion.
Also, note that a lot of circles are being employed within the head, the body and the wings which give it a friendly, cute, and approachable feel. The angles at the wings look little sharp and gives it a mind feeling of strength.
Always keep it mind that circles and sphere often point to friendliness, cute, approachable etc.
Angular designs or designs with a lot of triangles can signify power, speed, and strength. The mountain dew logo signifies the character of the brand that has a lot of sharp angles. This convention works across a majority of logos and even character design in games.
Proportion and Golden Ratio
Most of you are likely to be familiar with the golden ratio. Mathematically, it is a ratio that equals to 1.618. Design-wise, you may think of shapes that comply with this ratio. A lot of designers use this measure when making logos. In fact, you may stumble upon the golden ratio across logos of leading fortune 500 companies in some way or the other.
Use Double Entendre
This is the sign of a great logo designer. However, in order to do that, you must always try and see things out of their normal perspective. On a lighter note, if you ever converted a ball point pen into a plane in your childhood, you may have a natural ability to use double entendre in designs.
Double entendres are really cool and can boost the brand name immediately. Their visual recall is also stronger, making them valuable for the brand or company.
One of the coolest logo with double entendre can be that of tour de France with a cyclist carved within the logo. While many might miss it in the first go, it is not that hard to spot after all. Another one can be Baskin and Robbins. The 31 in pink shows 31 flavors offered by the brand.
The colour palette
The color palette is one of the most vital elements of the logo. Colour decides a lot of things and reflects the true nature of the organization, product, or brand. The colors used in the logo are often derived from the company values and reinforces them in a visual way.
Without a doubt, the Google logo is one of the most simple logos out there. Google has always remained an unconventional company and reiterates that it want to remain so. The colors and the simplicity of the logo define playfulness of the company. It is inviting and also gives a happy feel. On the other hand, the logo for Sony with a metallic text on black BG shows excellence, elegance, sophistication, and an iconic history of the brand.
Cut the clutter with creativity
If you run a search for “to do apps” on play store, you will land up with tons of apps that have a “check mark” as their icon. This is where you employ creativity to stand out and make something special that no one has ever done till date. Evernote has done that beautifully.
The elephant here represents the fact that they are clever beings and do not forget. The rolled up ear visually identifies with a rolled up paper of a notepad. In the middle of the check mark clutter, this one is bound to stand out and be remembered.
Create custom style to own the logo
If your logo comes out unique, there are high chances of it being plagiarized. This is when you can try some custom fonts to make it unique. Logos with custom fonts look special and establish a personal feeling with the brand. This is the reason you can come across a lot of cafes and restaurants logos designed with custom fonts.
Custom fonts will add a differentiator to your logo making it hard for competitors to plagiarize it. Also, the uniqueness and inability to easily copy will allow you to have full ownership of the logo.
Avoid the obvious
Some standardization in making logos has been established through time. Like I mentioned about to-do apps, there are some established design conventions that do not generally excite or look cool. If you really want to make a logo that stands out, you must avoid them as much as possible.
The idea of a growing tree or a tree alone is one of the biggest logo cliches out there. These should be avoided unless you have something quirky with the execution.
In line with the first point, before making a logo, one must understand the basic shapes. This is when simplicity can be achieved in logo design. The Apple logo without a bite is nothing special or memorable. But with the bite or the byte, it becomes unique and connects to the company and its product very well.
Same goes for the Nike and FedEx that flaunts an arrow in the forward direction.
Logo designing is one of the most challenging and exciting tasks for designers. Being an integral part of a company or organization, logo designing has always been expected to meet the highest standards possible. While different designers approach the task in their own way, all they basically try to do is to get the fundamentals of the craft right as mentioned above.
There can be other secondary points derived from the points I have mentioned here. However, most of them ultimately merge into these. If you have anything to add, you may put your points or queries in the comments section below.
Whether you are a photographer an artist or a businessman, you need to think your product to be marketed. There a Logo comes in handy. A good logo serves and promotes your business in a wide range.
Your logo is an important part of your website. With Wix.com you can easily make a website that can incorporate all of you design needs. A designer must think and follow some helpful tips from several web design related Blogs.
Also if you’d like to know more about how to create a Logo, check out this post from Wix’s Blog.
You can design your Logo on a Wix document where you have a clean work space around with your design. Wix has tons of free vector graphic elements which give you the flexibility to create your own original design (without using complicated external design software).
Your Logo is the graphic name for your business. Slowly people will recognize you by your logo, so make sure it’s consistent in all your web documents!
Some Examples for Logo Design Using Wix:
If you want to build a beautiful website Wix will be your first and desirable place. Without any knowledge of coding you can create your own website with the help of Wix which has so many designs and industry specific tools. The most innovative website builder Wix has no competition for adding new tools and designs on a regular basis.
You can have a tour to Wix which have 82 registered users and about 45,000 new users joining every day with over 1.94 million paying subscribers.